http://www.ketchup-popsicle.com/contact daily 0.75 2024-05-22 https://images.squarespace-cdn.com/content/v1/566f89fadc5cb42a2995d45e/1461862215414-1PKJM1U4WOPYW2M4IUX7/image-asset.png Contact http://www.ketchup-popsicle.com/home daily 1.0 2026-02-22 https://images.squarespace-cdn.com/content/v1/566f89fadc5cb42a2995d45e/e792d539-c194-4443-934f-511d50c9ce41/13202.jpg Home - The short version. I've spent a decade in B2B SaaS content, and I'm still convinced most content programs are solving the wrong problem. I'm Colin—Head of Content at Zipline, formerly at Unbounce, AfterShip, and Uberflip. I've built content teams, run editorial programs, produced original research, and occasionally written things people actually wanted to read. I also have a PhD in English literature, which sounds like a liability but has turned out to be one of the more useful things about me. I believe good content should be transparent—like a window pane, as Orwell put it—but nobody said your window pane has to look like everybody else's. (I like floral shirts. Obviously.) https://images.squarespace-cdn.com/content/v1/566f89fadc5cb42a2995d45e/98ac8a78-3a55-4af0-8b55-c09ca69b958c/CTA_2019_0925_120613-1700_OU.jpg Home - Make it stand out Speaking live about the value of honest research at Unbounce’s Call to Action in 2019. https://images.squarespace-cdn.com/content/v1/566f89fadc5cb42a2995d45e/5807e161-62c9-47a6-83df-90447c7559b3/Marketing+Offsite+2021_117.jpg Home - Make it stand out Collaborating on a future vision for Unbounce marketing in 2021. http://www.ketchup-popsicle.com/samples daily 0.75 2026-02-22 https://images.squarespace-cdn.com/content/v1/566f89fadc5cb42a2995d45e/002f2c00-a281-490c-84b8-bc5e591ba3c0/screencapture-aftership-blog-unpacking-the-biggest-takeaways-from-shopifys-winter-24-edition-2024-04-08-11_19_07.jpg Colin Loughran - Portfolio and Samples - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/566f89fadc5cb42a2995d45e/9db48dc8-86d9-4951-969e-f07645b0883a/screencapture-unbounce-landing-pages-2019-is-the-year-of-page-speed-2022-01-30-19_09_11.jpg Colin Loughran - Portfolio and Samples - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/566f89fadc5cb42a2995d45e/70c4e97c-b38a-4f97-af25-ed9a26c3cfac/screencapture-unbounce-landing-pages-landing-pages-for-holidays-ecommerce-2022-01-30-19_54_53.jpg Colin Loughran - Portfolio and Samples - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/566f89fadc5cb42a2995d45e/09955b30-d910-4790-b353-9445da3a1f74/screencapture-hub-uberflip-uberflip-blog-posts-content-tagging-2024-04-08-10_32_20.jpg Colin Loughran - Portfolio and Samples - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/566f89fadc5cb42a2995d45e/93307768-743d-43fd-aa0a-1f09c4b2fb82/screencapture-unbounce-page-speed-report-2022-01-30-19_00_58.jpg Colin Loughran - Portfolio and Samples https://images.squarespace-cdn.com/content/v1/566f89fadc5cb42a2995d45e/40dd7983-4470-442d-8d00-e6caae6957c6/screencapture-unbounce-conversion-benchmark-report-2020-2022-01-30-18_57_32.jpg Colin Loughran - Portfolio and Samples https://images.squarespace-cdn.com/content/v1/566f89fadc5cb42a2995d45e/02053eb7-dcef-443e-bbed-799587d49ec8/screencapture-unbounce-marketing-ai-artificial-intelligence-will-change-how-you-do-marketing-in-2021-2022-01-30-19_05_17.jpg Colin Loughran - Portfolio and Samples https://images.squarespace-cdn.com/content/v1/566f89fadc5cb42a2995d45e/b7a8fe1a-70eb-4b10-b110-d77c72f5e781/screencapture-aftership-blog-how-to-sell-on-tiktok-shop-merchant-guide-2024-04-08-11_18_38.jpg Colin Loughran - Portfolio and Samples - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/566f89fadc5cb42a2995d45e/9f7d2619-c2d0-4571-8c79-1776091537ac/screencapture-unbounce-marketing-ai-smarter-approach-to-conversion-optimization-2022-01-31-09_55_04.jpg Colin Loughran - Portfolio and Samples - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/566f89fadc5cb42a2995d45e/649db630-2853-4e73-ad37-7085153e389f/screencapture-hub-uberflip-uberflip-blog-posts-dynamic-vs-static-flipside-2024-04-08-10_33_31.jpg Colin Loughran - Portfolio and Samples - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/566f89fadc5cb42a2995d45e/bc721026-7959-4fc7-9cf4-5fea28d27e5b/2022-01-31+09_48_17-34+Best+Landing+Page+Examples+of+2021+%28To+Inspire+Yours%29.jpg Colin Loughran - Portfolio and Samples - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/566f89fadc5cb42a2995d45e/a4a702f4-c20f-4d67-8ab8-477886dfbc45/screencapture-unbounce-landing-page-articles-what-is-a-landing-page-2022-01-30-23_37_10.jpg Colin Loughran - Portfolio and Samples - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/566f89fadc5cb42a2995d45e/fb53d25e-599f-4708-bd0e-ad140cb64d8e/screencapture-unbounce-conversion-rate-optimization-thank-you-pages-2022-01-31-09_50_51.jpg Colin Loughran - 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