Let me introduce myself…
Hi! I'm Colin. I'm a content professional with years of experience in digital marketing and content creation for SaaS and tech brands.
I'm a versatile strategist, editor, and writer—an expert in planning and producing smart, compelling content to attract and engage new audiences and customers.
My academic background in higher education helps me conduct research, lead truly kickass teams, develop talent, and champion high standards for communication across organizations.
I also have a thing for floral shirts.
WORK EXPERIENCE
Senior Communications Manager | 2023 -
Today, I’m leader for content, PR, and social media functions at AfterShip. My (ahem, many) responsibilities include team and project management, content strategy, brand style, editorial process, team growth and training, and providing cross-functional content creation service and consulting for other teams across the globe, including product marketing, partnerships, events, and SEO.
I couldn’t do it without working with so many amazing marketers. Our team helps grow our brand in North America and support our product GTM campaigns with top-tier thought leadership, educational content, and delightful expressions of our company culture. 💪
AfterShip
Uberflip
Content Marketing Manager | 2022 - 23
I helped re-ignite the fires of content marketing. My responsibilites included planning and implementing strategy and processes, working with contractors, updating brand personality guidelines, and managing content experience on Uberflip's resource hubs. I also collaborated to support product marketing, ABM, and demand generation, and provide expert perspectives for our product managers and customer service reps.
Unbounce
Senior Manager, Content Marketing | 2022
Manager, Content Marketing | 2020 - 2022
I was responsible for prospect-facing content strategy at Unbounce—from acquisition and lead generation to optimizing our product pages to score new customers in target segments. I lead a team of brilliant content creators who help launch new products, invent new categories, and engage new audiences in the martech space.
Content Creator | 2018 - 2020
I worked on a variety of projects, including web and campaign copy, email nurtures, video scripts, social copy, reports, long-form editorial, and educational content. I also established and evangelized Unbounce's style guide and standards, and I acted as editor-in-chief of the widely read Unbounce blog.
Real Estate Webmasters
SEO Specialist, Squad Leader | 2017 - 2018
Leading a small team of specialists, I consulted with real estate agents, teams, and brokerages to develop SEO strategy and content, social media publishing calendars, and pay-per-click advertising.
SEO Specialist & Copywriter | 2016 - 2017
Made a clean break from teaching to put my writing and communication chops to work in search engine marketing. I created compelling content, practiced technical and local SEO, and used data to track and report performance.
Centennial College
Faculty, Department of English/ESL | 2012 - 2016
In a previous life, I designed and taught intermediate communications courses directed at students from a wide variety of professional programs. Responsible for preparing syllabuses and assignments, weekly lecturing and meeting with students, grading student work and providing feedback, and developing strategies for accommodating students with disabilities.
University of Toronto
Sessional Instructor | 2011 - 2015
Designed and taught intermediate and advanced courses on subjects of American literature, criticism, and drama for specialist students in humanities programs.