The short version.
I've spent a decade in B2B SaaS content, and I'm still convinced most content programs are solving the wrong problem.
I'm Colin—Head of Content at Zipline, formerly at Unbounce, AfterShip, and Uberflip. I've built content teams, run editorial programs, produced original research, and occasionally written things people actually wanted to read. I also have a PhD in English literature, which sounds like a liability but has turned out to be one of the more useful things about me.
I believe good content should be transparent—like a window pane, as Orwell put it—but nobody said your window pane has to look like everybody else's.
(I like floral shirts. Obviously.)
WORK EXPERIENCE
Head of Content | 2024 - Present
Zipline
Senior Communications Manager | 2023 - 2024
I ran the content, PR, and social media functions at AfterShip. My responsibilities included team and project management, content strategy, brand style, editorial process, team growth and training, and providing cross-functional content creation service for other teams across the globe, including product marketing, partnerships, and events.
I couldn’t do it without working with so many amazing marketers. Together, our team helped grow the AfterShip brand in North America and support edour product GTM campaigns with top-tier thought leadership, educational content, and delightful expressions of our company culture. 💪
AfterShip
Uberflip
Content Marketing Manager | 2022 - 2023
I helped re-ignite the fires of content marketing. My responsibilities included planning and implementing strategy and processes, working with contractors, updating brand personality guidelines, and managing content experience on Uberflip's resource hubs. As part of the product marketing team I also collaborated with product marketing managers and provided expert perspective on content marketing for our product managers and customer service reps.
Unbounce
Senior Manager, Content Marketing | 2022
Manager, Content Marketing | 2020 - 2022
At Unbounce, I was responsible for prospect-facing content strategy at Unbounce—from acquisition and lead generation to optimizing our product pages to score new customers in target segments. I led a team of brilliant content creators who helped launch new products, prepare product-focused, campaigns and website assets, invent new categories, and engage new audiences in the martech space.
Content Creator | 2018 - 2020
As an individual contributor, I worked on a variety of projects, including web and campaign copy, email nurtures, video scripts, social copy, reports, long-form editorial, and educational content. I also helped establish and evangelize Unbounce's style guide and standards, and I acted as editor-in-chief of the widely read Unbounce blog.
Speaking live about the value of honest research at Unbounce’s Call to Action in 2019.
Real Estate Webmasters
SEO Specialist, Squad Leader | 2017 - 2018
Leading a small team of specialists, I consulted with real estate agents, teams, and brokerages to develop SEO strategy and content, social media publishing calendars, and pay-per-click advertising.
SEO Specialist & Copywriter | 2016 - 2017
I made a clean break from teaching to put my writing and communication chops to work in search engine marketing. I created compelling content, practiced technical and local SEO, and used data to track and report performance.
Collaborating on a future vision for Unbounce marketing in 2021.
Centennial College
Faculty, Department of English/ESL | 2012 - 2016
In a previous life, I designed and taught intermediate communications courses directed at students from a wide variety of professional programs. Responsible for preparing syllabuses and assignments, weekly lecturing and meeting with students, grading student work and providing feedback, and developing strategies for accommodating students with disabilities.
University of Toronto
Sessional Instructor | 2011 - 2015
At U of T, I designed and taught intermediate and advanced courses on subjects of American literature, criticism, and drama for specialist students in humanities programs. A great experience working with some of Canada’s brightest minds.